Campaign utilities
Free tools for
the next click.
Prepare campaign links and review conversion callbacks. Every tool works in your browser, with no account required.
Review a link
URL Parameter Inspector
Read decoded query parameters, spot repeated keys and check what a campaign URL actually contains.
Inspect a campaign linkPrepare a campaign
UTM Campaign URL Builder
Add source, medium and campaign tags to a destination URL. Keep naming consistent before sharing the link.
Build a tagged URLConnect a conversion
Postback URL Builder
Map click IDs, conversion status and payout values to a callback URL with the macros your network provides.
Build a postback URLReview a conversion
Postback URL Inspector
Review a callback URL locally. Examine its fields and check for unresolved macros or repeated parameter names.
Inspect a postback URLFrom a prepared link to a measured journey.
Use these utilities on their own, or connect links, routing and conversion events in TapBaton. The tools do not open your destination or send postbacks.
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