TapBaton Journal
A closer look at the click.
Practical guides to the journey between a campaign link and a recorded conversion.
The link works. Why does the campaign journey break?
A practical guide to testing in-app browser journeys, choosing useful fallbacks and measuring what actually happened after the tap.
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A practical audit for campaign parameters
Trace UTMs, click IDs and custom fields through redirects, catch encoding mistakes and test the conversion return path before spending on traffic.
Read the guideWhat in-app browsers do to your campaign tracking
Why in-app browser tracking loses sessions, cookies and parameters, and how to test the route, record four outcomes and return conversions server-side.
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What a postback URL is, and how to build one
A postback URL reports a conversion server to server. The three fields that matter, why macros differ by partner, and where to look when nothing arrives.
Read the guideOne purchase, three systems: how to test the conversion loop
Follow a conversion from the store or network through your tracker to an ad platform, with practical checks for identity, duplicates and delivery.
Read the guideHow to detect an in-app browser from the user agent
Which markers identify an in-app browser in the user agent, what a substring check can honestly prove, and how to stop your marker list going stale.
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