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TapBaton For media buying teams

More buyers.
One shared picture.

Keep campaign links, routing decisions and returned conversions in the same workspace. Give every buyer a consistent way to launch and review traffic.

Three separate ribbons align on one shared bridge

Campaign setup is a team sport

Make the handoff
between people easier.

  1. 01

    Organise the work

    Group campaign links in projects. Give buyers the access they need.

  2. 02

    Agree on the setup

    Choose the source rules, destination and fallback. Keep parameters consistent.

  3. 03

    Review the same result

    Use shared campaign definitions when comparing sources, routes and conversions.

Before anyone increases spend

A route you can
walk through together.

A second buyer should be able to understand the campaign without reconstructing it from a chat. Keep its rules, destination and conversion setup together.

Review the selected flow

Use a draft route preview to inspect how the rules match a given context.

Check a real journey

Test the published link on the devices and source apps you expect.

Inspect the returned event

Check the conversion mapping before treating campaign reports as complete.

Campaign review checklist

Routing

Source and device match the intended flow

Destination

Landing page and fallback are reachable

Parameters

Click ID and campaign context arrive intact

Conversion

A returned event maps to the right click

Shared access, explicit boundaries

Put the campaign
in the right hands.

Invite team members, assign their roles and scope access to the relevant projects. Keep everyday campaign work organised as the team grows.

Members

Who is on the team

Roles

What they can do

Projects

Where they work

Reports

What happened

Questions & answers

Good to know.

Can each buyer have their own account?

Yes. Invite team members and assign roles instead of sharing a login. The number of seats depends on your plan.

Does a draft route preview prove the handoff works on a phone?

No. It helps you inspect rule matching. Validate the published journey separately on the devices and source apps you plan to use.

Can we keep our existing campaign setup?

Start with one project and connect an existing destination or tracker through the appropriate parameters and postbacks. You can expand after checking that first journey.

Put the next campaign in a shared workspace.

Invite the people running it. Agree on the route. Review the result together.