Smart links. Traffic tracking. Connected conversions.
Route the click.
Connect the conversion.
Send visitors to the right destination, keep their campaign context, and connect the result to the click that started it.
Meta
TikTok
Google Ads
One link carries the context from the first tap to the returned event.
The link is just the beginning.
A tracker for the entire journey. Route the visit, keep its context, connect the conversion and send the result where it belongs.
Get the visitor there.
Browser, app or web
Choose the destination and the order of routes. Keep a website fallback when handoff is unavailable.
Rules that fit your traffic
Match source, country, operating system and campaign parameters.
Keep the campaign context
Carry UTM tags, click IDs and custom parameters through the journey.
Understand what happened.
A trace for each click
Follow the matched flow, route attempts and the evidence returned.
Postbacks in. Events out.
Connect conversion events to clicks and forward them to your advertising platforms.
One workspace for your team
Organise projects, manage access and share reports across campaigns.
From source to destination
Your traffic.
Your routing rules.
Different visitors. Different routes.
Match the source, country and device to your rules. Choose a browser, app or website destination, with a fallback when handoff is unavailable.
Inspect a campaign link
Source: Instagram · Device: iOSRoute trafficA handoff attempt is recorded separately from a confirmed outcome.
Traffic tracking
The whole picture.
Down to one click.
From the campaign overview to an individual visit. Understand which flow matched, which route ran, and which conversion came back.
- Source
- Instagram · iOS
- Campaign
- Summer collection
- Route
- Browser handoff
- Evidence
- Handoff attempted
- Conversion
- Awaiting destination event
Attempted ≠ confirmed
A route attempt is never presented as a completed conversion.
Reports that answer your questions
See which campaigns
bring the results.
Compare traffic and conversions by source. Switch between reports, routing and returned events to understand what changed.
Campaign overview
Tracked clicks
38,460
Conversions
1,016
Conversion rate
2.64%
- Instagram clicks
| Period | Instagram clicks (Clicks) |
|---|---|
| Day 1 | 890 |
| Day 2 | 1,060 |
| Day 3 | 990 |
| Day 4 | 1,420 |
| Day 5 | 1,350 |
| Day 6 | 920 |
| Day 7 | 1,380 |
| Day 8 | 1,750 |
| Day 9 | 1,540 |
| Day 10 | 1,710 |
| Day 11 | 1,260 |
| Day 12 | 1,690 |
| Day 13 | 2,070 |
| Day 14 | 1,740 |
Keep your stack connected
Your tracker. Your networks.
One connected workflow.
Bring conversion postbacks into TapBaton and send events back to your advertising platforms. Use a preset or map your own parameters.
Trackers & postbacks
Connect CPV Lab, AdsBridge or your own tracker with a custom HTTP postback. Map the click ID, event and payout fields. Keep the naming your existing workflow uses.
Advertising platforms
MetaTikTokGoogle Ads
Snapchat
Pinterest
LinkedIn
Reddit
MicrosoftYour links. Your identity.
A domain that belongs
to your brand.
Use a managed hostname or connect your own domain. Keep campaign links recognisable from the very first tap.
Example branded link
One platform.
Different ways to grow.
Start with the workflow that looks like yours.
For agencies
Every client. In focus.
Separate projects, deliberate access and a connected view of client campaigns.
For e-commerce
From ad to checkout.
Keep the campaign connected to the purchase. Understand each step along the way.
Explore e-commerceCampaign
The original ad click
Store
Your product or collection
Purchase
A returned conversion event
Pricing
One plan. Every campaign.
A million events to work with. Everything you need to route, track, and understand your traffic.
TapBaton
One project. Your whole traffic workflow.
$59/ month
Per project, billed monthly. Cancel renewal anytime.
- 1,000,000 events every month
- Smart links and browser handoff
- Traffic routing and split tests
- Click reports and conversion tracking
- Custom domains and postback integrations
- Team access and project permissions
FROM FIRST CLICK TO CONVERSION
- The full toolkit, from day one.
- Build campaign links, choose where traffic goes, and connect conversions without upgrading to another tier.
- More projects. A lower price.
- Every additional project gets 10% off: $53.10/month, with its own event allowance and subscription.
- Extra events when you need them.
- Add a one-time event pack to any subscribed project. Unused purchased events carry over. No automatic overage charges.
Prices in USD, before applicable taxes. An event is an accepted non-bot routed click or a recorded conversion.
A few things
you might be wondering.
What gets tracked, what gets routed, and where to start.
Is TapBaton a tracker or a handoff tool?
Both. Smart links and browser handoff control the route. Click records, conversions and reports help you understand the result in the same workspace.
Does browser handoff work in every app?
No. Whether a visitor can be handed to their browser depends on the source app, operating system and visitor action. Routes can include a website fallback, and the evidence distinguishes attempts from confirmed outcomes.
Can I keep my existing postbacks?
You can configure incoming postbacks and map the network’s conversion statuses. Validate a test event and its click ID before moving live campaign traffic.
Does opening the destination count as a conversion?
No. A route attempt and a conversion are different events. A conversion needs a connected destination or network to return the relevant event.
Can I use my own domain?
Yes. Connect your own domain or use a managed hostname. Domain status and configuration are managed from the console.
Where should my team start?
Start with a project, a campaign link, and a test conversion. For a team rollout, validate one campaign and its fallback before scaling across projects.
Your next campaign.
A clearer journey.
Start with the link you already run ads to. Set the route. Connect the conversion. See the whole picture.
Start free