TapBaton Journalhttps://tapbaton.com/blog/Practical guides to browser handoff, campaign parameters, postbacks and conversion tracking.enFri, 18 Sep 2026 00:00:00 GMTThe link works. Why does the campaign journey break?https://tapbaton.com/blog/browser-handoff/https://tapbaton.com/blog/browser-handoff/Fri, 18 Sep 2026 00:00:00 GMTA practical guide to testing in-app browser journeys, choosing useful fallbacks and measuring what actually happened after the tap.Browser handoffA practical audit for campaign parametershttps://tapbaton.com/blog/campaign-parameters/https://tapbaton.com/blog/campaign-parameters/Fri, 18 Sep 2026 00:00:00 GMTTrace UTMs, click IDs and custom fields through redirects, catch encoding mistakes and test the conversion return path before spending on traffic.Campaign trackingWhat in-app browsers do to your campaign trackinghttps://tapbaton.com/blog/in-app-browser-tracking-problems/https://tapbaton.com/blog/in-app-browser-tracking-problems/Fri, 18 Sep 2026 00:00:00 GMTWhy in-app browser tracking loses sessions, cookies and parameters, and how to test the route, record four outcomes and return conversions server-side.Browser handoffWhat a postback URL is, and how to build onehttps://tapbaton.com/blog/postback-url-explained/https://tapbaton.com/blog/postback-url-explained/Fri, 18 Sep 2026 00:00:00 GMTA postback URL reports a conversion server to server. The three fields that matter, why macros differ by partner, and where to look when nothing arrives.ConversionsOne purchase, three systems: how to test the conversion loophttps://tapbaton.com/blog/postbacks-and-conversion-events/https://tapbaton.com/blog/postbacks-and-conversion-events/Fri, 18 Sep 2026 00:00:00 GMTFollow a conversion from the store or network through your tracker to an ad platform, with practical checks for identity, duplicates and delivery.ConversionsHow to detect an in-app browser from the user agenthttps://tapbaton.com/blog/webview-detection-user-agent/https://tapbaton.com/blog/webview-detection-user-agent/Fri, 18 Sep 2026 00:00:00 GMTWhich markers identify an in-app browser in the user agent, what a substring check can honestly prove, and how to stop your marker list going stale.Browser handoff